南投縣召開國際及兩岸事務推動委員會 研議文化觀光與產業交流新格局
Nantou County Convenes International and Cross-Strait Affairs Promotion Committee to Discuss New Frameworks for Cultural Tourism and Industrial Exchange
南投縣政府於2026年9月4日召開國際及兩岸事務推動委員會,由副縣長王瑞德主持,聚焦國際節慶、特色產業及小鎮旅行等議題,旨在透過跨域整合,提升南投在國際與兩岸交流中的能見度與競爭力。
The Nantou County Government convened the International and Cross-Strait Affairs Promotion Committee on September 4, 2026. Chaired by Deputy Magistrate Wang Rui-de, the meeting focused on issues such as international festivals, specialty industries, and small-town tourism, aiming to enhance Nantou's visibility and competitiveness in international and cross-strait exchanges through cross-sector integration.
南投縣政府於2026年9月4日舉行「一一五年國際及兩岸事務推動委員會」,此會議由副縣長王瑞德親自主持,邀集縣府各局處代表及相關委員共同參與。會議旨在為南投未來的國際及兩岸交流制定明確發展方向,並針對現有資源進行盤點與整合。此次會議的背景在於南投縣政府期望透過系統性的規劃,將南投的文化、觀光與產業優勢推向國際舞臺,並藉由跨局處的協作,打造具備在地特色的國際交流新格局。
The Nantou County Government held the "2026 International and Cross-Strait Affairs Promotion Committee" meeting on September 4, 2026. The meeting was chaired by Deputy Magistrate Wang Rui-de and attended by representatives from various county government departments and relevant committee members. The meeting aimed to establish a clear development direction for Nantou's future international and cross-strait exchanges, while inventorying and integrating existing resources. The background of this meeting lies in the Nantou County Government's desire to promote Nantou's cultural, tourism, and industrial advantages to the international stage through systematic planning and to create a new framework for international exchange with local characteristics through inter-departmental collaboration.
會議內容涵蓋了社會交流、經濟產業、觀光文教及行政支援等多個面向,顯示縣府試圖將國際事務與地方治理進行深度連結。
The meeting covered multiple aspects, including social exchange, economic industry, tourism and culture, and administrative support, demonstrating the county government's attempt to deeply link international affairs with local governance.
根據會議紀錄,多個局處分別針對各自業務進行了成果報告與未來規劃。民政處、農業處、觀光處以及新聞及行政處等單位,分別就所屬的社會交流組、經濟產業組、觀光文教組及行政支援組進行了詳細說明。會議中共同確認的事實包括:縣府計畫提升「南投燈會」的國際參與度,使其不僅是地方性節慶,更能吸引國際旅客目光;同時,針對南投13鄉鎮市的特色,規劃推動「小鎮旅行」,意圖將在地文化觀光與特色產業進行整合行銷。
According to the meeting minutes, various departments provided progress reports and future plans for their respective areas. The Civil Affairs Department, Agriculture Department, Tourism Department, and the Department of Information and Administration provided detailed explanations regarding their respective social exchange, economic industry, tourism and culture, and administrative support groups. Facts confirmed during the meeting include: the county government plans to increase the international participation of the "Nantou Lantern Festival," aiming to transform it from a local festival into an event that attracts international travelers; simultaneously, it plans to promote "small-town travel" based on the characteristics of Nantou's 13 townships and cities, with the intention of integrating local cultural tourism and specialty industries for joint marketing.
此外,建立國際交流成果分享機制亦被列為重點專案,旨在透過資訊透明化與經驗傳承,提升縣府團隊在處理國際事務上的行政效能。
In addition, the establishment of an international exchange achievement-sharing mechanism was listed as a key project, aimed at improving the administrative efficiency of the county government team in handling international affairs through information transparency and the passing down of experience.
儘管會議中已針對多項議題達成初步共識,但在具體的執行路徑上,各媒體報導與會議披露的資訊仍存在部分尚待釐清之處。例如,針對提升國際旅客吸引力的具體指標(KPI),目前僅見於提案討論階段,尚未公佈具體的量化目標或預算配置細節。此外,針對兩岸交流的具體範疇與優先順序,雖然會議中有所提及,但各分組在實際操作層面上如何平衡國際化與兩岸交流的比例,目前仍處於研議階段,尚未有明確的執行細則對外發布。這些細節的缺失,使得外界對於該政策的實際轉化率仍持保留態度。
Although preliminary consensus was reached on several issues during the meeting, there are still areas that require clarification regarding specific execution paths, as noted in various media reports and information disclosed from the meeting. For example, specific Key Performance Indicators (KPIs) for increasing the attraction of international travelers are currently only in the proposal discussion stage, with no specific quantitative targets or budget allocation details announced. Furthermore, regarding the specific scope and priorities of cross-strait exchanges, while mentioned during the meeting, the balance between internationalization and cross-strait exchanges at the operational level for each sub-group remains in the deliberation stage, with no clear execution guidelines released to the public. The absence of these details has led to a reserved attitude from the public regarding the actual conversion rate of the policy.
此次委員會的決策對於南投縣的產業發展具有深遠的潛在影響。透過將文化觀光與特色產業整合,南投縣政府意圖突破傳統觀光模式,轉型為具備國際吸引力的深度旅遊目的地。對於地方產業而言,若能成功引入國際行銷資源,將有助於農特產品及文創產業的輸出。同時,透過小鎮旅行的推動,不僅能帶動偏鄉地區的經濟發展,亦能強化地方認同感。然而,政策的成效高度依賴於跨局處的協調能力,以及能否有效連結民間產業資源,而非僅停留在行政機關內部的規劃。
The decisions made by this committee have profound potential implications for the industrial development of Nantou County. By integrating cultural tourism with specialty industries, the Nantou County Government intends to break through traditional tourism models and transform into an in-depth travel destination with international appeal. For local industries, successfully introducing international marketing resources will help export agricultural specialties and cultural and creative products. At the same time, the promotion of small-town travel can not only drive economic development in remote areas but also strengthen local identity. However, the effectiveness of the policy highly depends on the coordination capabilities between departments and the ability to effectively connect with private industrial resources, rather than remaining solely within the planning of administrative agencies.
不同觀點與限制方面,部分評論指出,地方政府在推動國際事務時,往往面臨資源有限與專業人才不足的挑戰。雖然縣府強調跨域整合,但如何確保各局處在執行過程中不致流於形式,以及如何避免國際交流活動與在地需求脫節,是政策推動時必須審慎考量的關鍵。此外,過度解讀「國際及兩岸交流」的政治意涵亦是不必要的,應將焦點回歸至地方產業發展與文化推廣的實質效益。目前該委員會仍處於政策規劃與建議階段,後續的執行力與民間參與度,才是決定南投能否成功塑造國際形象的關鍵指標。
Regarding different perspectives and limitations, some commentators point out that local governments often face challenges such as limited resources and a lack of professional talent when promoting international affairs. Although the county government emphasizes cross-sector integration, how to ensure that departments do not merely go through the motions during execution, and how to avoid a disconnect between international exchange activities and local needs, are key points that must be carefully considered during policy promotion. Furthermore, over-interpreting the political implications of "international and cross-strait exchanges" is unnecessary; the focus should return to the substantive benefits of local industrial development and cultural promotion. Currently, the committee remains in the policy planning and recommendation stage; subsequent execution and public participation will be the key indicators in determining whether Nantou can successfully shape its international image.
後續觀察重點應聚焦於南投縣政府是否能將委員會的提案轉化為具體的年度計畫,並落實預算編列。特別是針對「南投燈會」的國際化升級,以及「小鎮旅行」的行銷推廣方案,其後續的招商引資與國際宣傳策略將是觀察重點。此外,縣府是否會建立定期的成果檢核機制,並將交流成效公開透明地向縣民說明,亦將影響該委員會的政策公信力。在當前全球觀光產業競爭激烈的背景下,南投如何利用其地理與文化優勢,在國際交流中找到獨特的定位,將是未來數年內值得持續追蹤的社會公共議題。
Follow-up observations should focus on whether the Nantou County Government can translate the committee's proposals into specific annual plans and implement budget allocations. In particular, the internationalization upgrade of the "Nantou Lantern Festival" and the marketing and promotion plan for "small-town travel," along with subsequent investment attraction and international publicity strategies, will be key areas to watch. Additionally, whether the county government will establish a regular performance review mechanism and transparently explain the results of these exchanges to the residents will also affect the policy credibility of the committee. In the context of intense global tourism industry competition, how Nantou utilizes its geographical and cultural advantages to find a unique position in international exchanges will be a social and public issue worth tracking over the next few years.
Source Compilation
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